PageSpeed insights along with Google Search Console are the best tools when comes to assess a website performance against Core Web Vitals (LCP largest contentful paint, FID first input delay and CLS cumulative layout shift). However the terminology used…
There are a lot of trackable footprints that could be included in a TV ad, some of them are almost automatically included in the ad (like the brand name) others need to be added: The brand name, most TV…
Google Tag Manager Tracking & Analytics
Using GTM to Track Shopify Conversions with Facebook and Bing
Shopify has a very nice integration with Google Analytics e-commerce tracking, all what it takes to enable it, is adding the property ID to Shopify and checking the enhanced e-commerce box, then going to Google Analytics to enable e-commerce…
Forecasting organic SEO traffic to fit in a digital marketing plan is a very difficult task to do, there are many variables controlling organic traffic and many of them are not under our control. Let us go through the…
If you are starting a link building campaign the first question jumps to your mind is how to evaluate the quality and eventually the impact of each link on your ranking, the right evaluation will help you to decide…
The web has a lot of web crawlers, some of them are good and vital for your website such as Google bot, others can be harmful like email harvesting crawlers and content scrapers. Link crawlers come short of harmful…
Google has announced the rollout of Lead Form Extensions that enable advertisers to capture form submissions directly from the ad without sending users to a landing page, the submissions will be stored in Google Ads' database and will be…
Traffic loss is one of the most popular issues that can face SEO specialists, traffic can not go up forever and each website at some point will face a traffic loss situation that needs to be diagnosed. To help…
My previous post was about CRO, in that post I included form optimization as an important step for a better CRO. Form optimization can not be done without collecting data about users interaction with the form, and form abandonment…
With traffic of all types (SEO, PPC and referrals) becoming more expensive and difficult to get, conversion rate optimization is becoming more important than ever. Doubling website traffic is becoming way more expensive than doubling conversion rate, and both…