Would not be great if marketers can see Google Analytics traffic source dimensions in Salesforce? Unfortunately Salesforce by default doesn’t provide any attributions for web leads pushed to Salesforce, I am not sure why considering that is not difficult…
Salesforce is probably the most popular cloud based CRM in the market but unfortunately it is lacking the ability to integrate well with web tracking systems like Google analytics (at least the free version) to provide a full view…
Privacy is becoming a major concern for online users and companies are taking actions to address this concern and improve user’s privacy. Apple is a leader when it comes to pro-privacy enhancements, FireFox and Google Chrome seem to be…
Google just refreshed the search quality raters document which at some point in the past was leaked then made available by Google, this document is still getting a lot of attention from the SEO community especially after Google presenting…
Google has done a major update to Google bot making it evergreen (always running the latest version of Chromium) Compared to the previous version, Googlebot now supports 1000+ new features, like: ES6 and newer JavaScript features IntersectionObserver for lazy-loading…
Google is launching Easy-to-use phone technology for small businesses CallJoy for $39/month inspired by Google Duplex Call tracking is vital for a small business in order to understand which marketing channels are working and improve customer service. This system…
Google has been encouraging websites owners to apply Structured Data to their content for a long time (Schema is one formation of structured data built by Google), today they have published a new reminder to stress how important Structured data…
A very interesting machine learning technology launched by Google this week Vision AI (click on the demo link then drag and drop your photo for analytics). There is also an API available for this tool.…
It is not difficult to explain to anyone what is a keyword, most of us use Google everyday and we type words/questions in the search box to find information, answers, services and products. When we try to market a…
Interactive optimization and content maintenance start when: The SEO technical fundamentals are well optimized (Crawlable, indexable website with a SEO friendly CMS) Content creation and on page optimization are completed for top target keywords There is enough data in…