Google has announced the rollout of Lead Form Extensions that enable advertisers to capture form submissions directly from the ad without sending users to a landing page, the submissions will be stored in Google Ads' database and will be…
Traffic loss is one of the most popular issues that can face SEO specialists, traffic can not go up forever and each website at some point will face a traffic loss situation that needs to be diagnosed. To help…
My previous post was about CRO, in that post I included form optimization as an important step for a better CRO. Form optimization can not be done without collecting data about users interaction with the form, and form abandonment…
With traffic of all types (SEO, PPC and referrals) becoming more expensive and difficult to get, conversion rate optimization is becoming more important than ever. Doubling website traffic is becoming way more expensive than doubling conversion rate, and both…
This post is an extension to the previous post I did explaining how to connect Twilio to Google Sheets and Google Data Studio , the missing part in that post was how to designate different phone numbers to different…
Call tracking is a vital service for any marketer, and when it comes to call tracking, Twilio is the largest telephony infra structure provider in the market that can help a lot with that; however, Twilio is geared more…
Would not be great if marketers can see Google Analytics traffic source dimensions in Salesforce? Unfortunately Salesforce by default doesn't provide any attributions for web leads pushed to Salesforce, I am not sure why considering that is not difficult…
Salesforce is probably the most popular cloud based CRM in the market but unfortunately it is lacking the ability to integrate well with web tracking systems like Google analytics (at least the free version) to provide a full view…
Privacy is becoming a major concern for online users and companies are taking actions to address this concern and improve user’s privacy. Apple is a leader when it comes to pro-privacy enhancements, FireFox and Google Chrome seem to be…
Google just refreshed the search quality raters document which at some point in the past was leaked then made available by Google, this document is still getting a lot of attention from the SEO community especially after Google presenting…