In this post I am going to include what certifications can help you to land your next SEO job (I will add another post for some training courses), the certificates below have online training sections that you need to go through before taking the exam, if you pass the exam you will be granted a digital certificate that you can print and hang in you office, you will also get a web page that you can add to your Linkedin profile, the certifications below will give you an instant advantage with any poetical employer
Google Analytics for Beginners
Advanced Google Analytics
Google Analytics for Power Users
Getting Started With Google Analytics 360
Google Ads Display Certification
Google Ads Mobile Certification
Google Ads Search Certification
Google Ads Video Certification
Google Shopping Certification
Digital Sales Certification
Google Ads Fundamentals
SEMrush course SEMrush Academy
If you are asking why do I need paid search or marketing automation certificates if I will be applying to a SEO job? SEO for most companies is one piece of the whole marketing landscape that includes in most cases, social media marketing, PPC, SEO and marketing automation. SEO specialists in most cases will be working closely with other digital marketing channels and they need at least a basic understanding of how those other channels work.
The other benefit of having PPC certifications is that smaller companies tend to hire one in-house marketing individuals to manage all their digital marketing channels, being at least familiar with PPC channels will increase the number of jobs you can apply to.