Google just refreshed the search quality raters document which at some point in the past was leaked then made available by Google, this document is still getting a lot of attention from the SEO community especially after Google presenting…
Google has done a major update to Google bot making it evergreen (always running the latest version of Chromium) Compared to the previous version, Googlebot now supports 1000+ new features, like: ES6 and newer JavaScript features IntersectionObserver for lazy-loading…
Google is launching Easy-to-use phone technology for small businesses CallJoy for $39/month inspired by Google Duplex Call tracking is vital for a small business in order to understand which marketing channels are working and improve customer service. This system…
Google has been encouraging websites owners to apply Structured Data to their content for a long time (Schema is one formation of structured data built by Google), today they have published a new reminder to stress how important Structured data…
A very interesting machine learning technology launched by Google this week Vision AI (click on the demo link then drag and drop your photo for analytics). There is also an API available for this tool.…
It is not difficult to explain to anyone what is a keyword, most of us use Google everyday and we type words/questions in the search box to find information, answers, services and products. When we try to market a…
Interactive optimization and content maintenance start when: The SEO technical fundamentals are well optimized (Crawlable, indexable website with a SEO friendly CMS) Content creation and on page optimization are completed for top target keywords There is enough data in…
On-page SEO refers to any search engine optimization work you do on a website that is fully under your control (mainly on the content and the source code of the page). At this stage I assume you have completed…
Conversion rate optimization (CRO), UX and CTR optimization could be considered part of SEO now. SEOs are supposed to optimize websites to score well based on known ranking factors (Google uses 200+ of them but few of them are…
Technical SEO refers to the optimization work done on the website technical infrastructure (HTML source code, server side codes, hosting, assets and more) to make it search engine friendly When it comes to technical SEO there are few buzzwords…