Organic traffic 3 user journeys When optimizing organic traffic we need to look at three different user journeys and optimize for them separately or at least keep each of them in mind while optimizing for the other one. The…
I was hesitant to write a new post about this topic as it is already covered well, in this post I will try to focus more on the diagnoses and recommendations than explaining the reasons behind direct traffic. What…
I was checking which page filters in Google Analytics can be used to track user journey on the website, so I can use those filters in conversion rate optimization, I did the two sessions below and tracked the results…
Ecommerce SEO has a lot of similarly with regular websites SEO, however there are some areas that need more focus or a different approach comparing to content websites, below is a list of the SEO steps that need to…
Core Web Vitals Website Speed
How To Get Your Website Ready For Page Experience Core Web Vitals Update
Google has been tweaking their algorithm in the last few years toward user experience elements such as: Website speed Mobile friendliness Secure connection HTTPs Early 2020 Google Chrome team announced Core Web Vitals, following that Google announced that Core…
New public websites and significantly refreshed websites were required to be compliant with WCAG 2.0 Level A by January 1, 2014. Furthermore, by January 1, 2021, all public websites and web content posted after January 1, 2012, must meet…
LCP (largest contentful paint) is one of the most important core web vitals, it is the only core web vital that is related 100% to speed and hence it is the most difficult one to diagnose and optimize for.…
PageSpeed insights along with Google Search Console are the best tools when comes to assess a website performance against Core Web Vitals (LCP largest contentful paint, FID first input delay and CLS cumulative layout shift). However the terminology used…
There are a lot of trackable footprints that could be included in a TV ad, some of them are almost automatically included in the ad (like the brand name) others need to be added: The brand name, most TV…
Google Tag Manager Tracking & Analytics
Using GTM to Track Shopify Conversions with Facebook and Bing
Shopify has a very nice integration with Google Analytics e-commerce tracking, all what it takes to enable it, is adding the property ID to Shopify and checking the enhanced e-commerce box, then going to Google Analytics to enable e-commerce…