Tracking & Analytics

Integrating Google Ads Lead Form With CRMs

Google has announced the rollout of Lead Form Extensions that enable advertisers to capture form submissions directly from the ad without sending users to a landing page, the submissions will be stored in Google Ads' database and will be…

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UX and CRO

Essential CRO Audit That Doesn't Need A-B testing

With traffic of all types (SEO, PPC and referrals) becoming more expensive and difficult to get, conversion rate optimization is becoming more important than ever. Doubling website traffic is becoming way more expensive than doubling conversion rate, and both…