fogg
UX and CRO

Essential CRO Audit That Doesn’t Need A-B testing

With traffic of all types (SEO, PPC and referrals) becoming more expensive and difficult to get, conversion rate optimization is becoming more important than ever. Doubling website traffic is becoming way more expensive than doubling conversion rate, and both…

News

Google Updates The Search Quality Raters

Google just refreshed the search quality raters document which at some point in the past was leaked then made available by Google, this document is still getting a lot of attention from the SEO community especially after Google presenting…

News

Googlebot Is Now Evergreen With The Latest Chromium

Google has done a major update to Google bot making it evergreen (always running the latest version of Chromium) Compared to the previous version, Googlebot now supports 1000+ new features, like: ES6 and newer JavaScript features IntersectionObserver for lazy-loading…

News

Google is Launching CallJoy Small Business Phone Technology

Google is launching Easy-to-use phone technology for small businesses CallJoy for $39/month inspired by Google Duplex Call tracking is vital for a small business in order to understand which marketing channels are working and improve customer service. This system…

News

Thank You Google Case Studies to Sell Schema to Clients

Google has been encouraging websites owners to apply Structured Data to their content for a long time (Schema is one formation of structured data built by Google), today they have published a new reminder to stress how important Structured data…