Technical SEO - Do I need an SEO audit?

The Evolution of Search Engine Crawlers and CMS I have been in the industry for more than 20 years. When Googlebot first started, it could only crawl and index text. JavaScript content, and even links in dropdown menus, were…

16 Steps to Secure Your WordPress Website in 2023

WordPress is one of the most popular CMSs on the web, and its popularity is well-deserved given its capabilities. Unfortunately, this popularity is both a blessing and a curse, as it makes WordPress an attractive target for hackers; it…

How to setup a User ID UID property in Google Analytics

Attracting all type of web traffic is becoming more expensive every day (that includes organic, paid and social), maximizing the value of every visit is key for any business to maintain a high profitability (same marketing budget with better…

Why Direct Traffic Is High In Google Analytics

I was hesitant to write a new post about this topic as it is already covered well, in this post I will try to focus more on the diagnoses and recommendations than explaining the reasons behind direct traffic. What…

Google Analytics Page Filters Explained

I was checking which page filters in Google Analytics can be used to track user journey on the website, so I can use those filters in conversion rate optimization, I did the two sessions below and tracked the results…

SEO and Tracking for online Stores

Ecommerce SEO has a lot of similarly with regular websites SEO, however there are some areas that need more focus or a different approach comparing to content websites, below is a list of the SEO steps that need to…