Wisam Abdulaziz

This post will provide a SEO job listing template, I hope that listing helps employer that are hiring a SEO specialist for the first time to understand what to expect form that role, also helping SEO specialists to understand what employers are looking for.

If you are an HR professional and planning to post for a SEO role the template below is almost ready to use, with some modifications, customization and a quick chat with our technical people you should be able to produce a SEO job listing in a matter of one hour

Company introduction:

Company Inc is a digital marketing agency that provides a full stack marketing solutions to our clients across Canada. Located in Downtown Toronto, we’re a passionate group of innovators that love digital marketing, supporting the career growth of our staff is one of our highest priorities. We are always on the hunt for talented, digital marketing professionals with a strong track record.

Summary of the job (about this position):

We are seeking a SEO specialist to manage search engine optimization activities to increase rankings and improve traffic on all major search engines. This role involves a lot of research and analytics that require knowing on-site and off-site SEO techniques, technical SEO, tracking and analysis.

Key Responsibilities:

• Coordinate of all SEO efforts including link building, keyword research  and onsite and offsite optimization
• Conduct technical SEO audits that analyse crawlability, indexability and mobile friendliness, those audits must provide recommendations to achieve best practices then work with the development team to ensure SEO best practices are properly implemented
• Make recommendations to website information architecture, content, interlinking and other factors to improve SEO positions for target keywords
• Competitive analysis from an inbound links profile point of you and organic market share analysis
• Develop and produce monthly and quarterly metrics reports that track the success of SEO
• Provide detailed analysis by channel (site referral, organic, social etc) along with engagement metrics like bounce rate, time on site and conversion rate.
• Responsible for the set-up and maintenance of Google Tag Manager (GTM), Google Analytics and Google.
• Develop a consistent process for company tracking needs including UTM, GTM and other tagging
• Excellent oral, written and interpersonal skills; the ability to effectively communicate with all levels within the organization
• Independent learner – ability to learn on their own and discover new industry trends.
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI
• Optimize copy and landing pages for search engine optimization

Required Education, Experience and Technical Skills:

• University Degree or college diploma, preferably with a digital marketing major
• Minimum of 1 – 3 years of search engine optimization experience
• Proven track record of results with improving search rankings and/or developing and managing website reporting tools
• Strong knowledge of PHP, HTML, CSS and JavaScript;
• Basic understanding of paid advertising methods and platforms;
• Advance Google Analytics certified
• Google Ads certified (Fundamentals, Display, Mobile, search, Videos and shopping)
• Google Partners Digital Sales certification
• Google Mobile Sites certified
• SEMrush Academy certified Ahrefs, Majestic, Moz, Google Search Console, Webpagetes (advanced user)

Why to work for us, What We Offer:

• Competitive compensation plan, great perks & benefits.
• An incredible opportunity for advancement within the organization.
• A leadership team that trains and mentors its staff to ensure success for new team members.
• Flexible working hours and working form home days (we understand the importance of a work / life balance, but showing deep commitment to our clients)
• A fun and casual place to work!

Please note that this position requires the candidate to work from our office in downtown Toronto

Looking for a SEO job in Canada is not a big different from looking for other professional jobs, and if you have a solid career (a good experience and a good knowledge) you should be able to land yourself a job by sending few resumes (so I am not sure if you will need all the tools below but I am going to list them either way)

• Google - This link will take you to SEO Jobs Toronto

Google has added a job list widget that will be triggered automatically most of the time when you search for a term that includes profession + job + locations

• 2- Linkedin Jobs - This link will take you to SEO Jobs Toronto:

Most large companies, agencies and head hunters will start their job posting there, just type in SEO and your location to start searching, an easy apply button is available for every job listing

• Indeed: This link will take you SEO Jobs Toronto

Indeed has a very large database of jobs with a sophisticated search engine

• Workopolis:

It might look old for many people but it is still working, you can subscribe to any job search alert and receive email notifications on a regular basis (this feature is probably available with many other websites), a feature like this is helpful even when you are not looking for a job as it keeps you posted with SEO demand and trends.

• Monster:

Another old website that is still worth checking

• Manual Search in Google something like :  SEO "we are hiring" Toronto

This search will return Google job widgets along with other companies that posted the job only on their website, you can change we are hiring with other phrases like job opportunity

• Work your network:

An old school way of finding a job that still works well, in case you started your SEO career recently many of your old friends and relatives may not know about that (it is difficult to explain what you do even if they know about it), talk to them and let them about the new career you are starting. Updating your Linkedin profile and other social media profiles will also help

• Build your own website and rank for SEO related keywords (make sure you state that you do freelancing work):

This will help you to get attention and to proof that you know what are you doing. Some companies or small business may reach out to you for work, you can also get short term contracting offers or full employment offers

As I said at the beginning landing a SEO job for a skilled experienced individual should not be a difficult task, the more you enhance your career the easier your job search well be

The expected salary will depend on your skills and experience, it will also depend on the position (specialist, manager, director etc), you can check the SEO entry level salary here