The Evolution of Search Engine Crawlers and CMS I have been in the industry for more than 20 years. When Googlebot first started, it could only crawl and index text. JavaScript content, and even links in dropdown menus, were…
WordPress is one of the most popular CMSs on the web, and its popularity is well-deserved given its capabilities. Unfortunately, this popularity is both a blessing and a curse, as it makes WordPress an attractive target for hackers; it…
Technical SEO
Website Redesign and Migration Checklist to Prevent ,Ranking, Traffic and Conversions Loss
The web evolves on a fast pace, and websites need to keep evolving to meet ever growing user expectations, that includes upgrading the infrastructure (i.e. hosting and CMS) and improving the visual design of the website. Unfortunalty website redesign…
Attracting all type of web traffic is becoming more expensive every day (that includes organic, paid and social), maximizing the value of every visit is key for any business to maintain a high profitability (same marketing budget with better…
Organic traffic 3 user journeys When optimizing organic traffic we need to look at three different user journeys and optimize for them separately or at least keep each of them in mind while optimizing for the other one. The…
I was hesitant to write a new post about this topic as it is already covered well, in this post I will try to focus more on the diagnoses and recommendations than explaining the reasons behind direct traffic. What…
I was checking which page filters in Google Analytics can be used to track user journey on the website, so I can use those filters in conversion rate optimization, I did the two sessions below and tracked the results…
Ecommerce SEO has a lot of similarly with regular websites SEO, however there are some areas that need more focus or a different approach comparing to content websites, below is a list of the SEO steps that need to…
Core Web Vitals Website Speed
How To Get Your Website Ready For Page Experience Core Web Vitals Update
Google has been tweaking their algorithm in the last few years toward user experience elements such as: Website speed Mobile friendliness Secure connection HTTPs Early 2020 Google Chrome team announced Core Web Vitals, following that Google announced that Core…
New public websites and significantly refreshed websites were required to be compliant with WCAG 2.0 Level A by January 1, 2014. Furthermore, by January 1, 2021, all public websites and web content posted after January 1, 2012, must meet…