I was checking which page filters in Google Analytics can be used to track user journey on the website, so I can use those filters in conversion rate optimization, I did the two sessions below and tracked the results in Google Analtyics:
First session (flat URL structure):
/landingpage
/visitedpage1
/visitedpage2
/visitedpage3
/visitedpage4
/visitedpage5
Second session (deep URL structure):
/landingpagefodler/
/landingpagefodler/pagelevel1
/landingpagefodler/pagelevel1-2
/landingpagefodler/pagelevel1-3
/landingpagefodler/pagelevel1-4
/landingpagefodler/pagelevel1/pagelevel2/
/landingpagefodler/pagelevel1/pagelevel2-1
/landingpagefodler/pagelevel1/pagelevel2-2
/landingpagefodler/pagelevel1/pagelevel2-3
/landingpagefodler/pagelevel1/pagelevel2/pagelevel3
/landingpagefodler/pagelevel1/pagelevel2/pagelevel3-1
/landingpagefodler/pagelevel1/pagelevel2/pagelevel3-2
/landingpagefodler/pagelevel1/pagelevel2/pagelevel3-3
I will check the results of each filter and mark it as useful or useless to study the user journey and do conversion rate optimization:
Landing page (useful): will show the first page visited in a new session :
Destination page (useless): all pages visited in a session will be destination pages:
Exit page (useful): last page visited in the session:
Next page path (useless): it seems to be just telling the potential path for the next page on the same folder level:
Second page (useless): not sure what is that, it seems to be including the second page up in the hierarchy of the site:
Previous page path (very useful): this is showing the previous page that the user visited before getting to the current page:
Page depth (useful): it is an indicator to the number of pages visited by a user (even in multiple sessions):
Page path level 1 (useless): this filter seems to be analyzing the folder levels and deciding the page path based on that:
Page path level 2 (useless): similar to level one, but it shows the second level in the folder structure:
Page path level 3 (useless): similar to level one and 2:
Search destination page (useful): a page that is clicked on after a user conducted an internal search:
Start page (useless): a page where a user started an internal search:
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