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Technical SEO

Off Page SEO On Page SEO Technical SEO Uncategorized UX and CRO

SEO Training Courses and Conferences

There are many online resources that cover the SEO fundamentals and give you a good jump start in your SEO career

Search Engine Optimization starter guide (by Google)

This should be the fist document your read, it covers the basics of on page and technical SEO

Google Quality Guidelines

This is very important one to read especially if you are planning to be aggressive in your link building efforts

Google Quality Raters Guidelines

Google uses quality raters (humans) to evaluate their search results so their engineer can improve them, what we learned about Google’s logarithm throughout the years that it will always try to replicate human quality judgment, reading this document will give you an idea where is Google’s algorithm going

SEO Learning Center (by Moz)

Similar to Google’s starter guide

Google Best Practice (mainly for ads)

This is Google’s best practice document for ad, quality guidelines for ads apply in most cases to SEO which makes this document worthy to read even for SEOs

 

Conferences to attend:

Going to conferences to learn is not going to give you the best ROI, going there to network and meet new people is the investment you should be looking for

SMX – Search Marketing Expo

Pubcon

MozCon

UnGagged

Technical SEO Tracking & Analytics

Enhance Your SEO Resume with Those Internet Marketing Certificates

In this post I am going to include what certifications can help you to land your next SEO job (I will add another post for some training courses), the certificates below have online training sections that you need to go through before taking the exam, if you pass the exam you will be granted a digital certificate that you can print and hang in you office, you will also get a web page that you can add to your Linkedin profile, the certifications below will give you an instant advantage with any poetical employer

Google Analytics Academy

Google Analytics for Beginners
Advanced Google Analytics
Google Analytics for Power Users
Getting Started With Google Analytics 360

Google Mobile Sites certification

Google Partners

Google Ads Display Certification
Google Ads Mobile Certification
Google Ads Search Certification
Google Ads Video Certification
Google Shopping Certification
Digital Sales Certification
Google Ads Fundamentals

Facebook Core Competencies Exam

Facebook Planning Exam

SEMrush course SEMrush Academy

Hubspot inbound certification

If you are asking why do I need paid search or marketing automation certificates if I will be applying to a SEO job? SEO for most companies is one piece of the whole marketing landscape that includes in most cases, social media marketing, PPC, SEO and marketing automation. SEO specialists in most cases will be working closely with other digital marketing channels and they need at least a basic understanding of how those other channels work.

The other benefit of having PPC certifications is that smaller companies tend to hire one in-house marketing individuals to manage all their digital marketing channels, being at least familiar with PPC channels will increase the number of jobs you can apply to.

Off Page SEO On Page SEO Technical SEO Tracking & Analytics UX and CRO

Tools That You Need To Master If You Want to Be a SEO Expert

There are some tools and platforms that you need to master if you want to be the SEO expert, some of those tools are used for monitoring and tracking others are used to make your work more efficient, many of those tools will be required for a SEO specialist role (many employers ask for them in the job listing)

Google Search Console GSC (Bing also has its own):

This tool has been growing for years and becoming the most important tool for SEO specialists, why?

1- This is only place where you can see what keywords are receiving impressions, clicks, CTR and where do they rank

2- The message center is an important communication tool that Google uses to tell you about issues and improvements for your website

3- The index coverage and crawlability information contain very valuable insights that will help you to understand how Google crawls and index your website

4- A sample of links pointing to your website will be available there

A dedicated post related to Google Search will be posted soon I will make sure I link to it form this post

Google Analytics (GA):

“You can not measure it you can not improve it”, GA is the tool when it comes to track traffic sources and users’ interaction with the website. Key hings you need to know how to do  there:

1- Setup goals and track goals per source

2- Understand and analyze bounce rate, time on site and pages per session

3- Analyze traffic by medium/source

4- Attribution models

5- Reporting on conversions

It is strongly recommend to be Google Analytics certified by passing the Google Analytics Individual Qualification (IQ) test

Link analysis tools:

Those tools will enable you to analyze the link profile of any website, the most popular usage of those tools is creating competition analysis reports that help to understand the authority gap between your client’s website and other competitors, the most popular ones are:

Majestic

Ahrefs

MOZ

SEMrush

Keyword research Tools:

Learning about the your client’s business then finding the more relevant keywords to that business is the starting point for any SEO projects, there are many tools that can help with that and all of them are using Google’s database:

SEMrush

Ahrefs

MOZ

Google Keyword planner

Website speed tools:

Website speed is a ranking factor with Google and it is important to keep eye on website speed on a regular basis, the best tools that can help with that are:

1- Web page test

2- GT metrix (I like their speed monitoring service)

3- Google Speed test

4- Think with Google speed test

5- Google Analytics  (the numbers there are not very reliable)

 

Mobile friendliness tools:

Mobile users have surpassed desktop users a long time ago and Google is following that trend by focusing more on mobile users, Google bot desktop is being replaced with Google mobile crawler. Making sure that is a website is mobile friendly an important practice that SEO specialists need to focus on, tools that can help with that:

1- Google mobile friendly tool

2- Google search console mobile usability section

Structured data tools:

Major search engines use structured data (Schema is the most popular one) to have better understand of the content structure (providing content in a database friendly format), once structured data is added to a website there are many tools that can help to preview them and test them for errors

Facebook open graph tool

Bing markup validator 

Google rich results Test

Crawlability tools:

The first step any search engine needs to start with is crawling the web, if the content is not crawlable or reachable (via a link or site map) then search engines will not find it, index it and rank it. Best tools to find about credibility issues:

1- Google Search Console

2- Screaming Frog

3- SEMrush

4- DeepCrawl