It is not difficult to explain to anyone what is a keyword, most of us use Google everyday and we type words/questions in the search box to find information, answers, services and products. When we try to market a…
Interactive optimization and content maintenance start when: The SEO technical fundamentals are well optimized (Crawlable, indexable website with a SEO friendly CMS) Content creation and on page optimization are completed for top targeted keywords There is enough data in…
On-page SEO refers to any search engine optimization work you do on a website that is fully under your control (mainly on the content and the source code of the page). At this stage I assume you have completed…
Conversion rate optimization (CRO), UX and CTR optimization could be considered part of SEO now. SEOs are supposed to optimize websites to score well based on known ranking factors (Google uses 200+ of them but few of them are…
Technical SEO refers to the optimization work done on the website technical infrastructure (HTML source code, server side codes, hosting, assets and more) to make it search engine friendly When it comes to technical SEO there are few buzzwords…
Off page SEO refers to all activities you do that do not require making any changes to your website or your content but it can still help with ranking, the most popular off page SEO activity is link building,…
"If you can not measure it, you can not improve it" results measurement is vital in any marketing campaign, luckily when it comes to online marketing there is almost nothing that could not be measured. There are many metrics…
Content creation might not be the specialty of SEOs (link building was able to get mediocre content to rank) but the updates made by Google in the recent years made content creation the backbone of SEO. Nowadays gaining high…
As you are reading this post I hope you have written a good SEO resume and got your first interview, I am going to go through the basics of an interview before going to the technical SEO questions Expect…
Please note that the resume in this post may not apply to you 100% but it will give you an idea what do employers look for in a SEO resume which will help you to find any gaps in…