SEO Career

Thank you for visiting my personal blog! I am here to help you to start or enhance your SEO career,

A little introduction about me. An engineer by trade, started my first website in 2000 and was introduced to SEO first time in 2004 and a did not take me a long time before driving 1,000,000 Google organic visit to my website within one year

When I started SEO I never thought about it being my career in the future, at that time there was no responsive design, no Google Search Console, no Google Analytics, no webmasters’ guidelines. SEO was mainly about doing some on page optimization (stuffing as many keywords to reach a good keyword density) and building links with keyword rich anchor text to target your keyword, so simple and easy that anyone can learn and do without few weeks, it was also super easy to outsource.

Fast forward 2018 with the changes in Google, the tools that are available for SEO specialists and the whole digital marketing landscape SEO has become a more complex, difficult to do and needs a lot of collaboration between different teams in the same organization. At this point I am certain that SEO can be a great career for multiple reasons:

  • There is a high demand in medium and large company to hire full time SEO professionals (SEO industry is expected to grow to $79 billion by 2020.)
  • The education system is not catching up with the demand, there will be few more years for that to happen
  • There is no barrier for entry from regulation standpoint however; the skills and the experience that are required to do SEO well will be a big barrier 

In this blog you will learn more about SEO in general, the skills and tools you need to learn to start your SEO career.

Skills and knowledge that are required to kick off your SEO career:

SEO 2018 is becoming a mix of data game, advance web technology and user experience, a good understand of the tools and technologies listed below is key to perform any SEO work:

1- Google crawlers and the feedback they give via GSC and the ability to read data and notifications in Google Search Console

2- Web tracking using tools like Google Analytics and a good understanding of cross device tracking and audience building 

3- Third party tools like SEMrush, Ahrefs, Majestic SEO and more

4- The evolution of websites, with mobile becoming more important websites are designed more for mobile users and becoming closer to work like APPs (AMP, PWA, responsive design) and demanding a lot of technical SEO

5- Performance (mainly speed) and user experience are becoming ranking factors (aside from their big impact on conversion rate)

6- Good HTML, Javascript and CSS knowledge (a server side programming language like PHP is a good addition to your arsenal)

7- Content writing skills

SEO buckets:

As I said before SEO is becoming more complex and needs to be divided into different categories (I call them SEO buckets), each new SEO projects should be evaluated against those buckets and based on that evaluation a road map should be created based on ROI of working on each of the buckets:
 
  • On page optimization 
  • Off page SEO (Link buildings and content marketing)
  • Technical SEO
  • User experience and conversion rate optimization (performance SEO)
  • Tracking and Analytics

A good example how to set priorities is having a new SEO project where the website does not have GA or GSC installed, in this case the tracking and analysis bucket will have the top priorities , those tools need to be installed immediately, then KPIs must be discussed in order to set up goals and reporting dashboards in Google Analytics 

Tools to master:

Certificates to acquire:

Training, Courses and Conferences:

Daily reading to stay update with industry changes