Monthly Archives

January 2019

SEO

Where to Look for a SEO Job in Canada

Looking for a SEO job in Canada is not a big different from looking for other professional jobs, and if you have a solid career (a good experience and a good knowledge) you should be able to land yourself a job by sending few resumes (so I am not sure if you will need all the tools below but I am going to list them either way)

Google has added a job list widget that will be triggered automatically most of the time when you search for a term that includes profession + job + locations

Most large companies, agencies and head hunters will start their job posting there, just type in SEO and your location to start searching, an easy apply button is available for every job listing

Indeed has a very large database of jobs with a sophisticated search engine

It might look old for many people but it is still working, you can subscribe to any job search alert and receive email notifications on a regular basis (this feature is probably available with many other websites), a feature like this is helpful even when you are not looking for a job as it keeps you posted with SEO demand and trends.

Another old website that is still worth checking

This search will return Google job widgets along with other companies that posted the job only on their website, you can change we are hiring with other phrases like job opportunity

  • Work your network:

An old school way of finding a job that still works well, in case you started your SEO career recently many of your old friends and relatives may not know about that (it is difficult to explain what you do even if they know about it), talk to them and let them about the new career you are starting. Updating your Linkedin profile and other social media profiles will also help

  • Build your own website and rank for SEO related keywords (make sure you state that you do freelancing work):

This will help you to get attention and to proof that you know what are you doing. Some companies or small business may reach out to you for work, you can also get short term contracting offers or full employment offers

As I said at the beginning landing a SEO job for a skilled experienced individual should not be a difficult task, the more you enhance your career the easier your job search well be

The expected salary will depend on your skills and experience, it will also depend on the position (specialist, manager, director etc), you can check the SEO entry level salary here

Technical SEO Tracking & Analytics

Daily Reading to Stay up-to-date With the SEO Industry Changes

SEO is a very dynamic industry that changes almost on a daily basis, there is something new every day to read about or to learn about. It is strongly recommended to read, watch videos or listen to podcasts for an hour or more every day to stay at the top of all changes relate to SEO in specific and internet marketing in general. I will list below the websites (mostly blogs) that I check on a daily basis for news and updates, the links below will take you directly to their RSS feed page so you can add it to any reader of your choice (I personally use Feeder.co which has a Google Chrome Plugin, Phone APP and a web based interface), recently both Firefox and Chrome browsers added a built in RSS reading feature.

This is how Feeder.co will look like in my Google Chrome, the number in the blue box represents the number of the unread posts from the websites I subscribed to

The website in my subscription list are:

  1. SEO Round Table
  2. Search Engine Land
  3. Search Engine Journal
  4. MOZ Blog
  5. Search Engine Watch
  6. Ahrefs Blog
  7. SEMrush Blog
  8. PPC Hero
  9. Distilled
  10. Webmaster World
  11. Bright Local
  12. Google Ads
  13. Google Analytics
  14. Simo Ahava
  15. WebKit  (the technology behind Safari browser)
  16. Chromium Blog
  17. The Mozilla Blog

 

 

Technical SEO Tracking & Analytics Uncategorized UX and CRO

Best Tools to Evaluate Website Speed

When it comes to measuring website speed I recommend:

1- Testing the home page + few other key pages from the website

2- Test in different times of the days and different days of the week

3- Test using more than one tool (two at least)

Web Page Test:

Available form multiple locations, multiple devices and using different internet speed, provides speed index (the time required for the site to visually load for users even if there is still process going in the background of the website)

This tool provides insights how to speed up the website, a report, and a video showing the load progress.

Google Speed Insight:

The tool has become more valuable after adding Light House data and Google Chrome data (not available for every website), be aware that score is not speed, speed is measured by seconds only, seeing very low score does matter a lot of your web page speed is 3 seconds or less

This tool provides insights how to speed up the website, a report, a video showing the load progress and industry comparison.

GTmetrix

Available form multiple locations, multiple devices and using different internet speed, this tool can track speed history (paid feature) which is a handy feature to evaluate the website speed though out the whole day or the whole week

This tool provides insights how to speed up the website, a report, a video showing the load progress

Test my Site By Google

This tool is designed to analyze speed on mobile websites with low speed connection (3G), it provides insights how to speed up the website, a report and industry comparison

Google Developer Tools (Advanced)

This is a built in extension with Google Chrome, it has the ability to change connection speed, device, disable/enable cache.

 

Google Analytics (the numbers there are not very reliable)

GA provides average page load time in seconds, I did it find it that reliable, possibility because it averages number from different users and it works based on the code load completion which is not always a reflection of the actuation page load