Off Page SEO On Page SEO Technical SEO Tracking & Analytics UX and CRO

Tools That You Need To Master If You Want to Be an SEO Expert

There are some tools and platforms that you need to master if you want to be an SEO expert, some of these tools are used for monitoring and tracking others are used to make your work more efficient, many of those tools will be required for a SEO specialist role (many employers ask for them in the job posting)

Google Search Console GSC (Bing also has its own):

This tool has been growing for years and becoming the most important tool for SEO specialists for different reasons:

  1. This is only place where you can see what keywords are receiving impressions, clicks, CTR and where do they rank
  2. The message center is an important communication tool that Google uses to tell webmasters about issues and improvements for their websites
  3. The index coverage and crawlability information contain very valuable insights that will help webmasters to understand how Google crawls and index their websites
  4. A sample of links pointing to a website will be available in GSC

A dedicated post related to Google Search Console will be posted soon I will make sure I link to it form this post

Google Analytics (GA):

“If you can not measure it, you can not improve it.”, GA is the tool when it comes to track traffic sources and users’ interaction with a website. Key things you need to know how to do in GA:

  1.  Setup goals and track goals per source
  2.  Understand and analyze bounce rate, time on site and pages per session
  3.  Analyze traffic by medium/source
  4.  Attribution models
  5.  Reporting on conversions

It is strongly recommend to be Google Analytics certified by passing the Google Analytics Individual Qualification (IQ) test

Google My Business:

Things you need to learn:

  • How to submit and edit a business
  • How to monitor users interactions like reviews and phone calls
  • How to tag the URL using utm tags so you can identify GMB traffic in GA

Link analysis tools:

Those tools will enable you to analyze the link profile of any website, the most popular usage of those tools is creating competition analysis reports that help to understand the authority gap between your website and other competitors, the most popular ones are:

All of the tools above are paid, buying one of them could be suffice

Keyword research Tools:

Learning about the client’s business then finding relevant keywords to that business is the starting point for any SEO project, there are many tools that can help with that and all of them are using Google’s database:

  • SEMrush
  • Ahrefs
  • MOZ
  • Google Keyword planner

Website speed tools:

Website speed is a ranking factor with Google and it is important to monitor website speed on a regular basis, the best tools that can help with that are:

  1.  Web page test
  2.  GT metrix (I like their speed monitoring service)
  3.  Google Speed test
  4.  Think with Google speed test
  5.  Google Analytics  (the numbers there are not very reliable)

Mobile friendliness tools:

Mobile users have surpassed desktop users a long time ago and Google is following that trend by focusing more on mobile users, Google bot desktop is being replaced with Google mobile crawler for most of mobile ready websites. Making sure that is a website is mobile friendly an important practice that SEO specialists need to focus on, tools that can help with that:

Structured data tools:

Major search engines use structured data (Schema is the most popular one) to have better understanding of the content structure as structured data can provide content in a database friendly format, once structured data is added to a website there are many tools that can help to preview them and test them for errors

Crawlability tools:

The first step any search engine needs to start with is crawling the web, if the content is not crawlable or reachable (via a link or a sitemap) then search engines will not find it, index it and rank it. Best tools to find about credibility issues:

 

 

 

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