Before providing any information about me offering SEO services I want to explain what a client should expect from an SEO company that will be hired to offer search engine optimization services: 1- Key word research: Keyword research is the foundation of any SEO project; this step cannot go wrong as it is the road map of any SEO project. In depth keyword research is not a 5 minute process, it is actually an art, it goes beyond using few keyword research tools to do competition analysis it can even go as far as using a paid search campaign to verify the accuracy of targeted keywords. Keyword research should result in three groups of keywords:
- Tier one keywords, those are the heights search volume keywords that have a high relevancy to the site core business and good potential to convert. The home page or site main pages will be use to target this type of keywords, link building will be also required to target those keywords.
- Tier two keywords, less search volume and relevancy than tier one but they are still important enough to have dedicated pages in the site hierarchy to target them. Link building will be used here also.
- Low search volume keywords, this type of keywords will be targeted through articles or blog posts. Link building will not be used here.
2- On page recommendations:
This starts with content mapping (deciding what URLs will be used to target which keywords) then moves to do on page recommendations for each page which includes title tags, description tags, H tags and site content optimization.
3- Link building: The process of building quality links to the pages what have been chosen in the content mapping process to target tier one and tier two keywords.
4- Reporting: Monthly reporting must be provided for all activities especially link building and traffic.
SEO service is a suite of several services that are bundled in a package named as “SEO SERVCIES” unfortunately most SEO companies DO NOT offer all items mentioned above in their SEO services.
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