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Technical SEO Tracking & Analytics

Daily Reading to Stay up-to-date With the SEO Industry Changes

SEO is a very dynamic industry that changes almost on a daily basis, there is something new every day to read about or to learn about. It is strongly recommended to read (watch videos and listen to podcasts) for an hour or more every day. I will list below the websites (mostly blogs) that I check on a daily basis for news and updates, the links below will take you directly to their RSS feed page so you can add it to any reader of your choice (I personal use which has a Google Chrome Plugin, Phone APP and a web based interface)

This is how will look like in your Google Chrome, the number in the blue box will refer to the number of the unread posts from the websites your are subscribed to

  1. SEO Round Table
  2. Search Engine Land
  3. Search Engine Journal
  4. MOZ Blog
  5. Search Engine Watch
  6. Ahrefs Blog
  7. SEMrush Blog
  8. PPC Hero
  9. Distilled
  10. Webmaster World
  11. Bright Local
  12. Google Ads
  13. Google Analytics



Technical SEO Tracking & Analytics Uncategorized UX and CRO

Best Tools to Evaluate Website Speed

When it comes to measuring website speed I recommend:

1- Testing the home page + few other key pages from the website

2- Test in different times of the days and different days of the week

3- Test using more than one tool (two at least)

Web Page Test:

Available form multiple locations, multiple devices and using different internet speed, provides speed index (the time required for the site to visually load for users even if there is still process going in the background of the website)

This tool provides insights how to speed up the website, a report, and a video showing the load progress.

Google Speed Insight:

The tool has become more valuable after adding Light House data and Google Chrome data (not available for every website), be aware that score is not speed, speed is measured by seconds only, seeing very low score does matter a lot of your web page speed is 3 seconds or less

This tool provides insights how to speed up the website, a report, a video showing the load progress and industry comparison.


Available form multiple locations, multiple devices and using different internet speed, this tool can track speed history (paid feature) which is a handy feature to evaluate the website speed though out the whole day or the whole week

This tool provides insights how to speed up the website, a report, a video showing the load progress

Test my Site By Google

This tool is designed to analyze speed on mobile websites with low speed connection (3G), it provides insights how to speed up the website, a report and industry comparison

Google Developer Tools (Advanced)

This is a built in extension with Google Chrome, it has the ability to change connection speed, device, disable/enable cache.


Google Analytics (the numbers there are not very reliable)

GA provides average page load time in seconds, I did it find it that reliable, possibility because it averages number from different users and it works based on the code load completion which is not always a reflection of the actuation page load

Technical SEO Tracking & Analytics

Enhance Your SEO Resume with Those Internet Marketing Certificates

In this post I am going to include what certifications can help you to land your next SEO job (I will add another post for some training courses), the certificates below have online training sections that you need to go through before taking the exam, if you pass the exam you will be granted a digital certificate that you can print and hang in you office, you will also get a web page that you can add to your Linkedin profile, the certifications below will give you an instant advantage with any poetical employer

Google Analytics Academy

Google Analytics for Beginners
Advanced Google Analytics
Google Analytics for Power Users
Getting Started With Google Analytics 360

Google Mobile Sites certification

Google Partners

Google Ads Display Certification
Google Ads Mobile Certification
Google Ads Search Certification
Google Ads Video Certification
Google Shopping Certification
Digital Sales Certification
Google Ads Fundamentals

Facebook Core Competencies Exam

Facebook Planning Exam

SEMrush course SEMrush Academy

Hubspot inbound certification

If you are asking why do I need paid search or marketing automation certificates if I will be applying to a SEO job? SEO for most companies is one piece of the whole marketing landscape that includes in most cases, social media marketing, PPC, SEO and marketing automation. SEO specialists in most cases will be working closely with other digital marketing channels and they need at least a basic understanding of how those other channels work.

The other benefit of having PPC certifications is that smaller companies tend to hire one in-house marketing individuals to manage all their digital marketing channels, being at least familiar with PPC channels will increase the number of jobs you can apply to.

Off Page SEO On Page SEO Technical SEO Tracking & Analytics UX and CRO

Tools That You Need To Master If You Want to Be a SEO Expert

There are some tools and platforms that you need to master if you want to be the SEO expert, some of those tools are used for monitoring and tracking others are used to make your work more efficient, many of those tools will be required for a SEO specialist role (many employers ask for them in the job listing)

Google Search Console GSC (Bing also has its own):

This tool has been growing for years and becoming the most important tool for SEO specialists, why?

1- This is only place where you can see what keywords are receiving impressions, clicks, CTR and where do they rank

2- The message center is an important communication tool that Google uses to tell you about issues and improvements for your website

3- The index coverage and crawlability information contain very valuable insights that will help you to understand how Google crawls and index your website

4- A sample of links pointing to your website will be available there

A dedicated post related to Google Search will be posted soon I will make sure I link to it form this post

Google Analytics (GA):

“You can not measure it you can not improve it”, GA is the tool when it comes to track traffic sources and users’ interaction with the website. Key hings you need to know how to do  there:

1- Setup goals and track goals per source

2- Understand and analyze bounce rate, time on site and pages per session

3- Analyze traffic by medium/source

4- Attribution models

5- Reporting on conversions

It is strongly recommend to be Google Analytics certified by passing the Google Analytics Individual Qualification (IQ) test

Link analysis tools:

Those tools will enable you to analyze the link profile of any website, the most popular usage of those tools is creating competition analysis reports that help to understand the authority gap between your client’s website and other competitors, the most popular ones are:





Keyword research Tools:

Learning about the your client’s business then finding the more relevant keywords to that business is the starting point for any SEO projects, there are many tools that can help with that and all of them are using Google’s database:




Google Keyword planner

Website speed tools:

Website speed is a ranking factor with Google and it is important to keep eye on website speed on a regular basis, the best tools that can help with that are:

1- Web page test

2- GT metrix (I like their speed monitoring service)

3- Google Speed test

4- Think with Google speed test

5- Google Analytics  (the numbers there are not very reliable)


Mobile friendliness tools:

Mobile users have surpassed desktop users a long time ago and Google is following that trend by focusing more on mobile users, Google bot desktop is being replaced with Google mobile crawler. Making sure that is a website is mobile friendly an important practice that SEO specialists need to focus on, tools that can help with that:

1- Google mobile friendly tool

2- Google search console mobile usability section

Structured data tools:

Major search engines use structured data (Schema is the most popular one) to have better understand of the content structure (providing content in a database friendly format), once structured data is added to a website there are many tools that can help to preview them and test them for errors

Facebook open graph tool

Bing markup validator 

Google rich results Test

Crawlability tools:

The first step any search engine needs to start with is crawling the web, if the content is not crawlable or reachable (via a link or site map) then search engines will not find it, index it and rank it. Best tools to find about credibility issues:

1- Google Search Console

2- Screaming Frog

3- SEMrush

4- DeepCrawl