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Tools That You Need To Master If You Want to Be a SEO Expert

There few tools that you need to master if you want to be the SEO expert, some of those tools are used for diagnosis others are used to make you more efficient, many of those tools will be required in a SEO specialist job listing

Google Search Console GSC:

This tool has been growing for years and becoming the most important tool for SEO specialist, why?

1- This is only place where you can see what keywords are receiving impressions, clicks, CTR and where do they rank

2- The message center is an important communication tool that Google uses to tell you about issues and improvements for your website

3- The index coverage and crawlability information are very important to understand how Google crawls and index your website

4- A sample of links pointing to your website will be available there

Find a dedicated post related to Google Search Console here

Google Analytics GA:

You can not measure it you can not improve it, GA is the tool when it comes to track traffic sources and their interaction with the website. Things you need to know how to do  there:

1- Setup goals and track goals per source

2- Understand and analyze bounce rate, time on site and pages per session

Link analysis tools:

Those tools will enable you to analyse the link profiles of any website, the most popular usage of those tools is competition analysis to understand the authority gap between your website and other competitors, the most popular ones are:





Keyword research Tools:

Learning about the client business then finding the more relevant keywords to that business is the starting point of any SEO projects, there are many tools that can help with that and all of them are using Google’s database:

Google Ads campaigns




Google Keyword planner

Website speed tools:

Website speed is becoming a ranking factor with Google and it is important to keep eye on speed on a regular basis, the best tools that can help with that

1- Web page test

2- GT metrix

3- Google Speed test

4- Think with Google speed test

5- Google Analytics


Mobile friendliness tools:

Mobile users have surpassed desktop users a long time ago and Google is following users with that, Google bot desktop is being replaced with Google mobile crawler. Making sure that is a website is mobile friendly an important practice that SEO specialists need to focus on, tools that can help with that:

1- Google mobile friendly tool

2- Google search console mobile usability section

Structured data tools:

Major search engines use structured data to have better understand of the content structure (providing content in a database friendly format), once structured data is added to a website there are many tools that can help to test them for errors

Facebook open graph tool

Crawlability tools:

The first step any search engines need to work is crawling the web, if the content is not crawlable or reachable (via a link or site map) then search engines will not find it, index it and rank it. Best tools to find about credibility issues:

1- Google Search Console

2- Creaming Frog

3- SEMrush